Eurobest National Qualifying Competition 2023

Winner

To compete at the global Eurobest Young Creatives Competition, first we needed to win the IAPI national competition by answering a creative brief.

The ask was to create a campaign that would speak to a fresh and diverse talent pool, who may not be confident in themselves, to join the advertising industry -demystifying ad careers for a new generation in a positive and welcoming way.

There are so many different roles when it comes to advertising careers, but one thing they all have in common is they are all creative thinkers - those who don’t fit the mould, whose imaginations have survived childhood.

We wanted to speak to the dreamers, those who may feel they don’t know where they belong, that they would be a perfect fit in our industry.