The Ask
In the run up to Christmas 2021, in the height of the pandemic, Dundrum Town Centre wanted to bring back some Christmas magic with an interactive festive experience, that adhered to social distancing guidelines and safety.
The Insight
After a long two years and one lost Christmas, Christmas 2021 was something that the people of Ireland were putting a lot of hope into. While COVID still meant that Christmas would be different, it was a time to bring some old-school, traditional, nostalgic Christmas magic back.
The Idea
The people of Ireland want a classic Christmas - let’s give them one by inviting them into their very own Christmas storybook. Come walk through the pages of a fairytale winter wonderland at Dundrum’s: Once Upon a Christmas.
The Team:
Creative Director: Cormac McCann
Copywriter: Susan McGing
Art Director: Luz Estevan
Designer: Stephen Lee
Motion Graphics Designer: Cesar Gomez
Account Manager: Jenny Whelan