The Ask
The Heritage Council were looking for a new creative campaign to promote National Heritage Week that would attract a new audience to attend their events, particularly young people and young families.
The Insight
For those that aren’t history buffs, they may think that these type of events wouldn’t relate to them or be of interest to them - but the reality is they are walking past living history every day. They just don’t know where to look…
The Idea
Every day, we walk past hidden history. Secret stories you never knew existed. Legends that are still living, structures that have weathered all sorts of storms. You walk past these places every day, and never know their stories. Well, if walls could talk, these walls would never stop.
Radio
Creative Team:
Creative Director: Cormac McCann
Copywriter: Susan McGing
Art Director: Luz Estevan
Designer: Stephen Lee
Motion Graphics Designer: Cesar Gomez
Recognition:
Irish Audio Awards Shortlist: Audio For Change
Irish Audio Awards Shortlist: Casting